Category
Augmented reality games
A playable filter turns the viewer into a player: score, obstacles, a clock. It is the format that holds attention longest, because people don't leave before finishing the round. The mechanics rely on head, hand or body tracking, depending on the gesture you want to trigger.
59 creations, published between 2020 and 2026. Distributed on Snapchat, TikTok and 8th Wall (WebAR). Including work for adidas, Balenciaga and Honda.