The augmented reality mirror
The Atomic Mirror is an augmented reality mirror designed, produced and installed by Atomic Digital Design for stores, pop-ups and events. It offers virtual try-on, product try-on and shareable AR portraits: your visitors experience the brand and leave with content. A Snap partner, deployed for Givenchy, PSG and Lacoste.
Build Your Hero MomentNo hardware commitment · Deployed in days · GDPR-compliant
Trusted by forward-thinking brands
Three formats.
One platform.
High-Fidelity Brand Immersion
Users are immersed in highly art-directed virtual environments, featuring custom 3D assets, studio-grade lighting effects, or AI-driven stylistic transformations to generate massive UGC.
GoalInstant gratification and massive user-generated content.
The Ultimate “Wow” Factor
Flawless, real-time reflection where users virtually try on an exclusive outfit, morph into a character, or see their surroundings dynamically altered by AI.
GoalThe wow factor: a high-impact spectacle for flagship reveals and hero moments.
Unmatched Dwell Time
Gesture-controlled challenges, touch-based mini-games, and score attacks designed for crowd building and instant-win rewards.
GoalUnmatched dwell time, crowd building, instant-win rewards built in.
Deployed Your Way.
Sized for Any Space.
From a user's own pocket to a room-scale installation - choose the form factor that fits your campaign goals.
Zero hardware friction. Users engage via their own device by scanning a QR code.
12″–43″ tablet or TV. Minimal footprint, highly scalable across environments.
55″+ displays. Life-size impact for a seamless, full-body illusion.
Custom carpentry and recessed wall mountings for signature brand installations.
Three decisions.
One experience that holds.
- 01
We design the concept.
What is the main campaign objective? What will the visitor feel and do?
- 02
We select the form factor.
Which hardware setup fits your physical space and strategic goals best?
- 03
We define the takeaway.
What does the visitor bring home, and how does that engagement become measurable ROI, data and shareable content?
Four phases.
Two to six weeks.
- 01
Scope & strategy
Define the objective, select the concept, lock the hardware.
- 02
UX & creative
3D modelling, UI design, crafting the visitor journey.
- 03
Development & testing
AI/AR integration, hardware syncing, rigorous QA.
- 04
Deployment & SLA
On-site installation, staff training, live technical support.
2 to 6+ weeks depending on scope
Command Central
for Real-Time ROI.
Track total users, dwell time, shares, and lead capture rates in real-time. Every interaction becomes a data point to optimise your next campaign.
Everything you need to know
before launching.
An augmented reality mirror is a mirror-screen that overlays 3D elements onto the visitor's reflection in real time: virtual try-on, transformation, games or shareable AR portraits. The Atomic Mirror, created by Atomic Digital Design and powered by augmented reality, generative AI and Snap Camera Kit, is built for high-impact virtual try-ons, dynamic environment alterations and instant games for experiential retail marketing.
The AR mirror is installed in-store or at events: large format, collective effect, printable portraits on the spot. Mobile try-on (WebAR or Snapchat/Instagram lenses) reaches remotely, at scale, with no hardware. Most brands combine the two — the mirror for flagship highlights, mobile for reach. Atomic designs and deploys both.
The hardware utilises a proprietary real-time OS to capture actionable live data - including dwell time, behaviour, scenario choices, and demographics - while ensuring all data collection and user consent processes remain strictly GDPR-compliant.
Brands can deploy across multiple form-factors: a zero-hardware “Selfie Mirror” via QR code, a “Half-body Mirror” on standard 12″–43″ tablets or TVs, a “Full-body Mirror” on 55″+ displays, or completely bespoke recessed wall mountings and custom kiosks.
Among others: Givenchy, for the launch of L'Interdit Elixir (2026) in a Westfield pop-up — a “ruby gem” AR mirror with a portrait printed on the spot: 1,500 portraits and a 26-second average session. And Paris Saint-Germain (2025), with AR Mirror and Web3D activations around the Champions League final and the Club World Cup: a 50-second average play time across 6,000 sessions.
The Atomic Mirror uses a modular pricing model starting from $15K depending on project scope. This covers custom 3D/AI creative design, standardised or custom hardware, and complete deployment services including cloud hosting, AI processing, and on-site technical support.
Page updated in October 2026 · Written by Gabriel Picard, Atomic Digital Design
Build your
hero moment today.
Activations starting from $15K - fully tailored to your space, campaign, and ambition.
Build Your Hero Moment