Hyper-Realistic 3D Catalogue

In 2025, Atomic digitized the entire Polène collections for the Power platform. By combining photogrammetry and artificial intelligence, our studio produced over 400 ultra-realistic 3D assets covering every material and colour variation in the house's range. This high-precision Web3D solution delivers photorealistic material rendering while keeping web display performance optimal — an essential condition for an online catalogue that stays fluid. Atomic handled the full pipeline: 3D scanning, modelling and integration into the platform. Built for immersive e-commerce, the setup enriches the online shopping journey: it lets customers examine each item from every angle and in each of its variations before buying, with the goal of increasing conversion rates and reducing product returns. Result: 30% more time spent on average on pages that feature 3D products — time that helps reinforce the conversion-to-purchase strategy.