Paris Saint-Germain Season 25

Atomic partners with Paris Saint-Germain to accelerate global fan-community engagement through immersive digital experiences. During the 2025 season, we reached a new milestone by rolling out our activations at the club's biggest international events, from the Champions League final to the FIFA Club World Cup in the United States. We designed and deployed real-time, scalable and high-performance AR, Web3D and AR Mirror activations that turn sporting highlights into interactive touchpoints for the club's international community. Leading creative direction and production, Atomic orchestrated this entire omnichannel fan-engagement programme, built to strengthen PSG's brand value, optimise audience-data capture and feed its commercial ecosystem. Results: an average play time of 50 seconds per session and 6k sessions with data capture.