Regenerative Agriculture

In 2024, Atomic designed an immersive augmented reality experience for Balenciaga dedicated to regenerative agriculture, giving shape to the house's CSR strategy. This educational, interactive WebAR journey reinvents the brand's eco-responsible communication: rather than a statement, it concretely illustrates Balenciaga's commitment to more sustainable fashion. Through immersive 3D modelling and interactive modules that visualize soil regeneration and sustainable material cycles, the activation pairs educational moments with a premium augmented reality brand experience. Atomic handled the design and production of the entire experience. A strategic digital lever to capture audiences, enrich the brand experience and anchor the house's eco-responsible positioning with the general public. Result: 1 min 20 s of average gameplay and engagement across the whole campaign.