Maddenwood

In early 2024, Atomic put the spotlight on Steve Madden's flagship Maddenwood campaign, bringing it to life through an immersive augmented reality experience. Rather than static promotion, we designed interactive social lenses that turn every user into the star of their own Hollywood-inspired adventure — a knowing play on "Madden" and "Hollywood." High-fidelity 3D assets and dynamic visual effects capture the glamour and energy of the campaign, while a custom AR lens lets fans try on the brand's iconic styles in real time. Taking charge of both design and production, Atomic extended the campaign's world beyond traditional advertising into something fans could play with and share. Result: 2.5k poster scans, with 24 seconds of average engagement per session.