UEFA Euro 2020

In 2020, Atomic celebrated UEFA Euro 2020 alongside Coca-Cola by bringing a series of collector cans to life through augmented reality. Rather than standard promotional packaging, each can became a genuine interactive gateway to the French national team. By scanning the Snapcode, fans activated Snapchat Lenses that brought iconic Les Bleus players right onto their screen, while facial-recognition technology let them don the national jersey and step into the team's shoes. Atomic handled the design and production of the experience, from the creative concept to its rollout across the full can range. Built to spread across social media, the activation created a direct, playful connection between the brand, the players and their fans at the peak of the tournament. Result: an average engagement time of 15 seconds with the augmented cans featuring the French national football team players and Coca-Cola.