PNL

In 2023, Atomic pushed the boundaries of music and technology by extending PNL's singular visual universe through an interactive augmented reality initiative. Rather than a traditional music promotion, we imagined an immersive experience inviting fans to step into the heart of the duo's aesthetic. Handling design and production, we created bespoke 3D elements and visual effects that translate the group's at once poetic and urban atmosphere, then an interactive AR lens that lets audiences make PNL's iconic imagery their own in real time. The activation turns the duo's visual identity into a shared space of expression between the artists and their community. Results: 1.6 million sessions of around 24 seconds each.