Desperados × Snapchat, "Latin Touch Inside" Lens

In 2026, Atomic partnered with Desperados and Snapchat to turn the global launch of the "Latin Touch Inside" campaign into a genuinely interactive media experience. The agency developed an AR Lens in which users reveal the new bottle in 3D with a simple horizontal swipe. This real-time mechanic gradually unveils the product's different layers of flavor, at each user's own pace, placing discovery directly in their hands. On this project, Atomic handled the creative direction, the 3D production and the development of the Lens, from modeling the bottle to integrating the interaction on Snapchat. Designed for social, the activation maximizes brand exposure time, drives engagement and strengthens brand preference among a Gen Z audience. Result: an average engagement time of 12 seconds with the new Desperados bottle.