Ciao!

In 2026, San Pellegrino called on Atomic to celebrate the launch of Ciao! in France, the brand's biggest highlight of the year. Rather than a traditional campaign, we imagined an interactive road trip across Sicily to introduce the new product in augmented reality. Handling design and production, we developed an AR mini-game inviting audiences to take the wheel for a playful drive discovering Sicilian landscapes, built around product storytelling that showcases the best of Italy: its fruit, its water and its bubbles. The experience pairs the fun of gameplay with brand desire to support Ciao!'s arrival on the French market. Results: an average of 24 seconds of engagement per session.