Daytona Mirror

For the Fourth of July weekend in 2026, Dude Wipes wanted far more than mere visibility at its booth in Daytona, on the sidelines of the NASCAR event. Our agency designed a bespoke brand activation built around an interactive augmented reality mirror: placed at the heart of the booth, it instantly turned every visitor into an offbeat patriotic emoji, perfectly aligned with the brand's disruptive positioning. Conceived as a connected campaign ecosystem, the experience drew on CGI, augmented reality and experiential technologies to create a memorable brand moment, extended by instant photo download and content-creator amplification. The goal: drive booth traffic, generate UGC and fuel organic sharing across social media, before, during and long after the race. Atomic handled the design and production of the installation. Result: 1.5k photos/videos generated during the event and an average brand experience session of 38 seconds.