University Collection

In September 2024, Atomic brought Longchamp's University collection to life through an interactive augmented reality experience on Snapchat, designed to adapt Parisian chic for the digital generation. Rather than betting on traditional fashion marketing, the project takes the form of a playful, social activation built to strengthen engagement among Gen Z. A bespoke AR filter lets users virtually try on the collection's iconic pieces and accessories in real time, powered by high-fidelity 3D elements that blend Longchamp's heritage elegance with a contemporary collegiate vibe. Atomic handled the design and production of the experience, from 3D modeling to building the Snapchat filter. Result: an average engagement of 19 seconds per user session.