Christmas Packaging

In 2024, Atomic elevated Dior's end-of-year campaign by turning its iconic Christmas packaging into an augmented reality engagement lever. By scanning the gift box, customers accessed the maison's enchanting universe through elegant 3D animations displayed directly on their screen, with no app to install. This WebAR activation reinvents the unboxing experience by creating a high-value digital touchpoint, perfectly woven into the luxury purchase journey. Atomic handled the design and production of the experience, from creating the 3D animations to deploying them in WebAR. Designed for a peak commercial moment, the setup enriches the post-purchase stage, maximizes customer engagement and reinforces brand image at the most strategic time of the year. Result: an average engagement time of 12 seconds with the augmented packaging.