Relaunch Pop-Up

In April 2026, Atomic supported Marc Jacobs Beauty's retail comeback by deploying an interactive augmented reality mirror inside its London pop-up store. Designed as an immersive photobooth, the installation virtually integrates the brand's iconic products and lets each customer compose a personalized selfie, elevated by high-end visual effects true to the house's glamorous universe. The phygital experience extends into instant on-site printing, turning the visit into a tangible keepsake. Conceived as an experiential marketing lever, the mirror aims to enrich the in-store customer experience, drive foot traffic and generate organic, shareable branded content. Atomic handled production. Result: 1.5k photos over the course of the event and an average engagement of 24 seconds per user session.