Star Wars The Acolyte

In 2025, to mark the Star Wars: The Acolyte series, Atomic designed an interactive augmented reality experience on Snapchat for Disney, built to unleash the power of the Force in fans' hands. Rather than a conventional campaign, we created an immersive lens that lets users step into the legendary saga: motion-detection technology triggers cosmic effects with a simple wave of the hand, while visual and audio elements faithful to the Star Wars universe transform the player's real surroundings. Designed from the outset for social sharing, the activation maximizes interaction and nurtures the connection with the franchise's community. On this project, Atomic led the creative direction and production of the lens. Result: 16 seconds of average engagement per session.