New Year 2025 × Interactive Card

For New Year 2025, Atomic designed its own corporate greeting card in augmented reality. By scanning a printed QR code, recipients access a WebAR experience with no app to install: the 3D model of a Haussmann-style apartment, elevated by interactive fireworks that go off within the scene. Conceived as a B2B phygital marketing activation, the card links the print medium to immersive digital content and showcases the studio's premium 3D expertise. Atomic handled design and production end to end, from the bespoke 3D concept to the visual animations. The goal: turn a professional greeting into a memorable brand moment and nurture the client relationship. Result: 19 seconds of average customer engagement, building brand preference through a memorable experience.