Suuupply × Sebago

In 2025, Atomic brought together Sebago's century-old shoemaking heritage and Suuupply's contemporary aesthetic within a high-fidelity 3D production pipeline. Rather than relying on traditional photography, we created a scalable Digital Twin of the footwear, designed to deliver maximum creative flexibility across every platform. The work drew on photogrammetry and 3D scanning for ultra-precise capture of leather, suede and stitching textures, followed by photorealistic rendering whose modeling and lighting faithfully reproduce the product's true materials. The final deliverable: a versatile 3D master file and production-ready assets, built for multi-channel campaign deployment and sustainable scaling. On this project, Atomic handled art direction, 3D scanning and video production. Result: a successful launch night, with the product selling out in 3 hours.