Global AR Journey

In 2024, Atomic reimagined YSL Beauty's event activation by extending its exclusive Paris showcase into a worldwide engagement campaign. Rather than reserving the experience for on-site guests, we created an interactive augmented reality journey connecting a global audience to the brand's universe. High-precision 3D scanning faithfully recreated the luxurious atmosphere of the Parisian pop-up, while a dedicated Snapchat lens gave everyone, anywhere in the world, the chance to discover the brand's iconic products in a playful, immersive way. By handling AR production end to end, Atomic turned a localized event into a global touchpoint accessible from a simple smartphone. Result: 18 seconds of average engagement per user session within the brand's universe.