Luxury Collaboration

In 2023, Atomic supported the global launch of the Dior × Rimowa collaboration with an immersive augmented reality experience. To showcase this exceptional luggage line, the agency designed a high-fidelity 3D digital universe revealing the monogrammed aluminum design from every angle. This Snap AR experience goes beyond the traditional product showcase by blending virtual scenography with luxury storytelling, delivering a discovery worthy of both maisons' positioning. Atomic handled the design and production of the experience, from 3D modeling of the luggage to staging the immersive environment. A digital marketing lever built to enrich the customer journey, maximize engagement and reinforce the collaboration's premium positioning on an international scale. Result: an average engagement time of 15 seconds with the two brands.