Snapchat × Luxury Brands

For the 2025 holiday season, Atomic developed Snapchat's Winter Village, a 360° augmented reality e-commerce experience rolled out across Europe. This interactive, scalable 3D immersive journey brings together bespoke virtual stores, each designed to express the premium universe of houses such as Boss, Chopard and Lancôme. On the Snapchat platform, users move from one space to the next and discover products within an immersive ecosystem where luxury storytelling meets product discovery. Atomic handled the design and development of the AR experience and the virtual stores, with a format built to be replicated from one brand to the next. The goal: extend visit time, drive engagement and strengthen each partner house's image. Result: 17 seconds of average engagement per virtual store and time spent with the brand's products.