Dior × Christmas AR Packaging

For the 2025 holiday season, Atomic worked with Dior to craft an augmented reality experience designed to elevate the maison's Christmas packaging on Snapchat. Rather than simple gift boxes, the agency built a poetic, immersive journey meant to reinvent the art of giving. At the heart of the experience is a 3D adaptation of artist Pietro Ruffo's illustrations, drawing users into enchanting marine and terrestrial worlds. Thanks to "Marker" recognition technology, the AR animation adapts instantly to packaging of any size, while a dual Lens rounds out the experience with a floral Front Lens for selfies and product discovery at home or in store. Atomic led the 3D design and development of this AR experience, from adapting the illustrations to bringing them to life in motion. Result: an average engagement time of 14 seconds with the augmented packaging.