App Apple Vision Pro

In 2025, Atomic created a spatial computing application for Balenciaga on Apple Vision Pro, designed to explore the future of digital fashion. Rather than relying on traditional media, the studio built an interactive environment that lets users experience the house's Spring 25 show straight from the headset. Two experiences structure the app: a virtual runway, built from immersive stereoscopic footage that places the user at the heart of the show's energy; and interactive lookbooks, which invite users to zoom in on design details and study textures up close. Atomic handled the design and development of the XR application, as part of a collaboration exploring new ways to present a collection through AR and VR technologies. Result: a premium experience that accompanies VICs (very important customers) in Balenciaga stores, today featuring 10 shows — 5 of them immersive — representing two hours of exceptional content.