Summer Festival

In 2025, Atomic designed a captivating physical activation for the Orange Summer Festival built around an interactive augmented reality mirror. Rather than a simple event photobooth, the installation offers a personalized experience that reveals each festivalgoer's unique energy. A playful on-screen quiz analyzes answers to generate a bespoke visual aura in real time: high-fidelity AR effects then project a colorful, personalized aura around the user on the mirror. An instant photo-capture feature finally lets each festivalgoer retrieve their personalized photo to keep or share. Atomic handled the design and production of the entire installation, from the interactive experience to the AR visual effects. Result: 2k photos/videos over the course of the event and an average engagement of 16 seconds per user session.