Snapchat's AR Exhibition

In 2024, Atomic teamed up with Vogue and Snapchat to democratize high fashion, transforming the magazine's iconic physical exhibition into a global, inclusive AR experience. Rather than confining the event to a single venue, we developed interactive social lenses that bring historic archive pieces directly to users around the world. High-fidelity 3D recreations render landmark garments down to the finest detail, letting users explore fashion craftsmanship up close, while the Snapchat integration breaks down boundaries and turns any space into a personalized runway. This pioneering partnership between fashion-publishing heritage and augmented reality makes luxury accessible to all. On this project, Atomic handled the production of the experience. Result: 1k sessions over the course of the 2-day event, with 18 seconds of engagement per session.