Virtual Stand

In 2023, Atomic helped Shadow reinvent its event presence by designing a fully interactive virtual booth in augmented reality. Rather than relying on a traditional physical structure, we brought Shadow's cloud computing ecosystem directly into the user's environment as a detailed 3D showroom. The virtual booth presented the brand's hardware and cloud technology in a navigable, interactive space where every visitor could explore the products and grasp the platform's benefits at their own pace. By handling design and production end to end, Atomic delivered an accessible digital experience that breaks free from the constraints of physical space and dramatically broadens audience reach, well beyond the visitors physically present at the trade show. Result: 1.6k sessions over the 2-day event, with an average of 36 seconds of engagement per session.