AR Mirror

In 2024, L'Oréal Paris entrusted us with showcasing its 'The Power of Science Station' event through a cutting-edge augmented reality mirror experience. Rather than relying on a static product display, we devised an immersive digital installation designed to make the scientific innovation at the heart of beauty tangible. The installation makes science interactive: real-time augmented reality tracking visualizes formula benefits and the mechanisms of the skin directly on the visitor's reflection. The interface, at once physical and digital, was designed to stay intuitive, captivate the event's audience and deepen understanding of the brand and its scientific message. Atomic handled the design and production of the AR mirror installation. Result: an average engagement session of 25 seconds with the installation.