Digital Try-on

In 2024, Lacoste tasked us with reinventing its omnichannel shopping experience by deploying a virtual shoe try-on module paired with interactive 3D display ads. Rather than sticking to traditional e-commerce, we built an ultra-immersive shopping journey designed to maximize consumer engagement and bring product discovery closer to the moment of purchase. At the heart of the setup, augmented reality 'foot tracking' technology lets users try pairs on in real time, straight from their smartphone, while the interactive 3D ad formats extend the brand experience across every digital touchpoint. Atomic handled the development of the AR try-on module and the 3D ads. Result: more than 1.4 million sessions over the course of the campaign, with average engagement of 34 seconds per session.